Go-To-Market Advisory for Founders & CEOs

I build go-to-market engines for category-defining startups

Over a decade inside the fastest-growing SaaS companies — as a founding IC, manager, and director. I advise founders on building a GTM engine: sales strategy, hiring, pricing & packaging, getting to product-market fit, landing your first customers, standing up outbound, and overall go-to-market execution.

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Services

How I Help

From your first sales motion to standing up a team. I work hands-on with founders and CEOs to figure out outbound, close the deals you're already in, raise win rate, hire the right people, and pick the right tools.

01

GTM & Founder-Led Selling

Audit what's working, fix what isn't, and build the playbook to get to your first million in ARR. I work alongside you to turn founder-led selling into a repeatable motion.

  • Full audit of your current state
  • ICP definition & segmentation
  • Custom GTM playbook
  • Founder-led selling training
  • Landing first customers & paid pilots
02

Outbound & Pipeline

Stop guessing who to reach and how. I help you build an outbound motion that consistently fills the top of the funnel — channels, sequences, and the operating cadence behind them.

  • Outbound strategy & channels
  • Sequence & messaging design
  • Pipeline operating cadence
  • Inbound qualification
  • Forecasting & reporting
03

Closing & Win Rate

Win the deals you're already in. I ride along on live opportunities, sharpen discovery, demo, and negotiation, and put the process in place to compress cycle time and lift close rate.

  • Live deal coaching & ride-alongs
  • Discovery, demo & negotiation
  • Sales process design
  • Cycle time & win rate
  • Pricing & packaging
04

Hiring & Sales Stack

The right first hire and the right tools change the trajectory. I help you scope the role, source and close the person, and pick the vendors and agentic tooling that actually pull weight.

  • First sales hire (AE / SDR / hybrid)
  • Sourcing, interview process & comp
  • Onboarding & ramp
  • CRM & sales stack selection
  • AI & agentic tooling evaluation
About

Why People Work With Me

A decade leading sales at Notion, EliseAI, and Shopify.

Founding AE at Notion. Built and led mid-market and enterprise at EliseAI. Today, a sales leader at Shopify. I've been inside orgs from 0-to-1 and from $30M to multi-billion — as first hire, team builder, and senior leader.

When you hire me, I become part of your team — whether that's you and your founding team, your first sales hires, or your existing reps. I audit your motion, custom-build your GTM, and coach through the work that actually moves revenue: outbound, deals, hiring, vendor and tooling selection, and everything in between.

Alex Memmi
Testimonials

From the People I've Worked With

Alex has been an incredible strategic partner to Chamber. She combines strategic sales leadership with hands-on execution, helping us navigate complex enterprise sales motions, refine our outbound strategy, and sharpen our messaging. Her practical guidance and deep expertise have been instrumental in helping us land customers and build a more repeatable go-to-market motion. I would highly recommend Alex to any startup looking to accelerate customer acquisition and scale revenue efficiently.

Charles Ding CEO & Founder, Chamber

Alex is exceptionally intelligent, highly organized, and thoughtful in her approach to personal and team development. She imparted valuable insights, particularly on leveraging AI to elevate our segment’s performance, her team’s capabilities, her peers, and senior leadership. She expertly navigated intricate, technical enablement for our sales segment (~50 people). Alex is genuinely committed to the professional growth of those around her.

Kay Dyt Senior Sales Leader, Shopify

Alex Memmi is one of the sharpest GTM operators I’ve worked with. She has a rare ability to combine strategic thinking with practical execution, especially in fast-moving AI and technology environments. She helped teams navigate change with confidence and consistently elevated how merchants approached technology decisions.

Ranesha Mattu Sales Leader & Former VP of Sales

Alex is a driven, organized, and caring sales leader. She prioritizes the development of her reps and gives detailed coaching feedback, all while being honest about the expectations that she and the wider org have for each rep. I would very, very, very happily work for Alex again.

Kevin Churchill Enterprise Account Executive
Advisory

Currently Working With

Valley

Outbound automation platform

Chamber

AIOps for GPU infrastructure

End Close

AI reconciliation for payments

TheWrap

Entertainment industry news & WrapPRO

Rachel Simone

Interior design project management

Let's Work Together

If you're a founder or CEO trying to figure out sales — outbound, deals, win rate, hiring, tooling — let's talk about what's in the way and how I can help.

Book a Discovery Call